Senior Performance Marketing Specialist ( Ppc)

Feladatok: Invia hu is part of a leading Central European travel group with over 20 years of experience in the Hungarian market. We are looking for a Senior Performance Specialist to join our PPC team. You'll plan, launch, and optimize campaigns, blending creativity with analytics to deliver outstanding results. Your responsibilities Independently plan, create, and optimize performance campaigns aimed at maximizing lead generation while maintaining optimal ROAS and CPL, ensuring high-quality execution. Monitor, analyze, and optimize campaigns to achieve key performance indicators (ROAS, CPS, CPL, CPA), ensuring efficiency and profitability. Design testing schedules and evaluate hypotheses to drive continuous improvement in campaign results. Experiment with new tools, communication channels...